Principal PM at Nimble · Bangkok, GMT+7
Technical PM with a business brain. I connect the dots between what's possible and what's worth building.
Principal PM at Nimble · Bangkok, GMT+7
Technical PM with a business brain. I connect the dots between what's possible and what's worth building.
Lead some of Southeast Asia's most complex consumer product ecosystems — shaping long-term product and technical direction, and helping PMs around me get better at the craft.
Jollibee Food Corporation — Program manager on a 2.5-year engagement building native ordering apps for Jollibee PH and CBTL Malaysia — new stack, payments, promotions, and analytics from scratch. 500,000+ orders a month, with meaningfully better conversion than the previous app.
Minor Food — The Pizza Company and 1112. Rebranding on an existing app, stability improvements through observability and test coverage, and a new event tracking strategy to make analytics usable across platforms.
Led end-to-end product — client work and our own ventures — partnering with freelance developers and designers to ship things that worked without overbuilding them.
Remote AC Management — IoT platform built in 6 months with a 3-person team — centralized control of 100+ AC units, energy reporting, scheduling, and a PWA for on-the-go management.
MyKru — A Flutter tutoring marketplace we built from scratch. Validated a real niche through UX research and interviews with tutors and students across Bangkok.
Implemented global tracking across Dot Property and the group's regional portals to normalize performance data, shipped several UX/UI improvements, and supported the CS team on issue triage.
Technical PM at a real estate tech company, owning products end-to-end from discovery through delivery, working closely with engineering and design.
3D Visualizations — Led the development of a web-based product showcasing real estate projects through interactive 3D visualizations, working cross-functionally to define and execute the product vision.
Photoshop Extension — Took over a high-impact project and shipped a Photoshop extension that significantly improved photo editing productivity across the department.
Built a digital studio from the ground up — client work, WordPress products, and eventually a product that became a real business.
Awesome Support — Co-built a WordPress helpdesk plugin that grew to 10k+ active installs. Went freemium in 2014, sold the business in 2016 at a 2.6x multiple.
About
Fifteen years building digital products that actually work. Not just technically, but for the teams shipping them.
My career has been Bangkok-based and genuinely varied — I co-founded a digital studio, led product at a PropTech portal, went deep on technical PM work, then moved into consultancy, where the pace is faster and the trust has to be earned.
I can sit with engineers and talk architecture, then turn around and present a roadmap to a C-suite. Technical enough to know when something's being overcomplicated. Business-minded enough to know when an elegant solution is solving the wrong problem.
A technical PM with a design background and a business brain. Most at home when the problem doesn't have an obvious answer.