Principal PM at Nimble · Bangkok, GMT+7
Technical PM with a business brain. I connect the dots between what's possible and what's worth building.
Principal PM at Nimble · Bangkok, GMT+7
Technical PM with a business brain. I connect the dots between what's possible and what's worth building.
Lead some of Southeast Asia's most complex consumer product ecosystems — shaping long-term product and technical direction, and helping PMs around me get better at the craft.
Jollibee Food Corporation — Program manager on a 2.5-year engagement building native ordering apps for Jollibee PH and CBTL Malaysia — new stack, payments, promotions, and analytics from scratch. 500,000+ orders a month, with meaningfully better conversion than the previous app.
Minor Food — The Pizza Company and 1112. Rebranding on an existing app, stability improvements through observability and test coverage, and a new event tracking strategy to make analytics usable across platforms.
Implemented global tracking across Dot Property and the group's regional portals to normalize performance data, shipped several UX/UI improvements, and supported the CS team on issue triage.
Led end-to-end product — client work and our own ventures — partnering with freelance developers and designers to ship things that worked without overbuilding them.
Remote AC Management — IoT platform built in 6 months with a 3-person team — centralized control of 100+ AC units, energy reporting, scheduling, and a PWA for on-the-go management.
MyKru — A Flutter tutoring marketplace we built from scratch. Validated a real niche through UX research and interviews with tutors and students across Bangkok.
Technical PM at a real estate tech company, owning products end-to-end from discovery through delivery, working closely with engineering and design.
3D Visualizations — Led the development of a web-based product showcasing real estate projects through interactive 3D visualizations, working cross-functionally to define and execute the product vision.
Photoshop Extension — Took over a high-impact project and shipped a Photoshop extension that significantly improved photo editing productivity across the department.
Built a digital studio from the ground up — client work, WordPress products, and eventually a product that became a real business.
Awesome Support — Co-built a WordPress helpdesk plugin that grew to 10k+ active installs. Went freemium in 2014, sold the business in 2016 at a 2.6x multiple.
About
Fifteen years building digital products that actually work. Not just technically, but for the teams shipping them.
My career has been Bangkok-based and genuinely varied — I co-founded a digital studio, led product at a PropTech portal, went deep on technical PM work, then moved into consultancy, where the pace is faster and the trust has to be earned.
I can sit with engineers and talk architecture, then turn around and present a roadmap to a C-suite. Technical enough to know when something's being overcomplicated. Business-minded enough to know when an elegant solution is solving the wrong problem.
A technical PM with a design background and a business brain. Most at home when the problem doesn't have an obvious answer.