Build, Grow and Sell a WordPress business

September 6, 2016

Awesome Support is a helpdesk and support plugin for WordPress. Initially developed by Julien Liabeuf and I to an answer to an internal need, this tool became popular and turned out to be a successful business, which we later sold.

The initial need

When Julien and I decided to start making money with WordPress plugins and themes, we quickly became aware that support could become a mess, when it comes to providing personal assistance to buyers.

At first, we looked into help desk platforms such as Zendesk and SupportBee. Those services are great, but we wanted to own our support data, and be able to customize it. And since we were planning on creating WordPress products, it made sense to create our own support plugin.

Launch & Evolution on CodeCanyon

When we launched the product on CodeCanyon, back in 2013, it became much more successful than we expected. Since we weren’t expecting such success, we had to adapt: we had to rethink our time table to allow further development.

From a rather simple piece of software, it became a product full of features. As those features were not part of the initial specs, it became messy to maintain and we had to refactor the code several time.

Switching from Premium to Freemium

A year later, in 2014, we decided to shift towards a new revenue model known as “Freemium”. We made this decision because we felt we were getting ripped off by Envato, but more importantly because we wanted to own our product.

To allow this transition, we had to refactor the code once again so that we have a free “core” plugin that users can extend using addons. Extracting features from the Premium plugin was complex, but it was definitely worth it. It became so much easier to update a set of features.

We released the free plugin WordPress.org, along with a brand new website which I designed. Moving towards this business model helped us increasing revenue: less sales, less support, but more money.

Letting go…

In 2016, my partner and I decided to shut down our company N2Clic Ltd.. We decided to get rid of Awesome Support, in order to be fully available for what’s coming next.

We sold the business for a 2.6 multiple, which is above the average in the WordPress ecosystem.

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